Category Archives: Branding

Recently, I've been writing and talking a lot about visibility. In fact, I created sheology for high-achieving women who desire to be high-profile leaders in the online marketplace, so of course I've been talkin' about visibility... But what you might not know is that visibility has not always been easy for me. In fact, until last year when I left my salaried position at the university to set about creating sheology, being visible was at once terrifying and exhilarating to me. (more…).

It wasn't until I spent 6 months creating she{ology} by dr. robyn mckay that I realized the importance of the branding process. And trust me, it took more than reading Branding for Dummies for she{ology} to come to life. Now that it's here, I'm totally in love with my brand. Of course it will continue to evolve, but really...she{ology} is here to stay.  Here are three ways you can fall in love with your brand.  1. Invest.