visibility & the woman entrepreneur

a0d64722e617fc7bbd72c1ea2a1b0bf2Recently, I’ve been writing and talking a lot about visibility.

In fact, I created sheology for high-achieving women who desire to be high-profile leaders in the online marketplace, so of course I’ve been talkin’ about visibility…

But what you might not know is that visibility has not always been easy for me. In fact, until last year when I left my salaried position at the university to set about creating sheology, being visible was at once terrifying and exhilarating to me.


When I entered the online marketplace in earnest, I envied those who were “out there” marketing their services and reporting 5- and 6K months.

I felt jealous when someone would “steal” an idea that I never had the courage to run with… and yet, the notion of being so visible – so out there – with my own brand was enough to make me dive for cover. 

All this in spite of the fact that I was born a New Years baby, which meant that my newborn, round, bald baby head was splashed across the front page of my small town local newspaper.

I was tall and thin and blonde. One mean kid called me a concentration camp reject. My friend Kimmi’s mom called me “her model”.

Having grown up in small towns in South Dakota, my achievements regularly appeared in the media. I was in my first little miss pageant when I was in 2nd grade (long before the days of Toddlers and Tiaras), and participated in scholarship pageants during high school. I mean seriously, people, if anyone should have been comfortable in the spotlight, it should have been me. And yet…

Growing up in a small town does something to a smart girl’s confidence. Or maybe it’s not the small town. Maybe it’s just growing up, period no matter where you live in the world…

As many times as I was visible, on stage, in the newspapers, in the spotlight, whether it was for sports or piano or pageants, there were countless more times when I felt picked on, teased, ridiculed…

Who does she think she is? She thinks she’s so hot… With all of the wicked whispers, all of the pinches and pokes that my self-esteem took, I trained myself to ignore them.

To pretend that they didn’t exist, to be aloof. But inside, I felt that there must be something wrong with me. That I must be too big, too much, too something.

It was a relief when I could go to college and fall into relative obscurity… the role of invisible college freshman was a welcome change. For about 5 minutes.

Fast forward to today…

As an entrepreneur, I am the face of my brand, the spokesperson, the leader, the CEO and founder.

And sheology relies on me to thrive. Now, I’m happy for that role, but one of the keys to my success as an entrepreneur is to have gotten super-comfortable being in the spotlight, again.

Here’s the thing though.

You may or may not relate to my specific story.

But if you’re still reading this, I’ll bet that you have your own visibility story. Your own “too big for your britches”, “who does she think she is” story.

And if you do, I want to invite you to join me for our sheology call this Thursday, October 24th when I’ll be talking about how to write marketing copy when you’re feeling self-conscious, don’t know what to say, or are afraid of being judged.

I’m not going to teach you how to write a headline. I’m going to teach you  how to listen to your heart and write what’s there.

I’m going to teach you why your fearless copy writing is one of the keys to becoming a high-profile leader in the online space.

And I’ll give you my 3 key secrets to writing marketing copy that sells.

Will you join me?

Get yourself enrolled right here: http://robynmckay.com/copy

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