Last Friday, I gave the keynote address to the Maricopa College System Women in Leadership Conference in Phoenix. These women entrepreneurs and leaders gave me a warm welcome and enthusiastically participated in my keynote. (If you haven’t heard me speak before, you find that I’m very interactive with my audiences – we have great fun!)
(Here’s a photo of the amazing leadership group, waving hello to you!)
The keynote was video recorded and will be available soon.
In the meantime, here’s a snapshot of what we talked about.
1. A blurry brand is confusing and forgettable.
Question: Why would you want to be forgettable when you could be brilliant?
The rational answer, of course, is that you wouldn’t.
Yet, many women entrepreneurs struggle with this very issue. Admittedly, it can be difficult to land on a product, or a message, or even a target market. But until you do, your brand will be blurry. Blurry brands are broke brands.
The most successful women entrepreneurs are clear about their niche, their message, and their products. Here a some examples of my favorite brilliant feminine brands: Kendra Thornbury (Wealth from Within), Gina DeVee (Money & Men), and Jen Sincero (Live Your Damn Life/Write Your Damn Book).
2. To create a brilliant brand for yourself you have to be willing to do two things:
- Stand Up
- Stand Out
Today’s tip #4 for women entrepreneurs addresses both of these facets of a brilliant brand. These are the topics that I’ll cover in my new 4-week course: Brand Your Feminine Brilliance (Starts in late November).
Stand Up
To stand up means you’ve got to take a stand. You’ve got to decide what’s important enough for you to focus your time, energy, and creativity. In other words, you’ve got to know your calling.
Tips for standing up:
- Use your intuition
- Know your passion
- Fall in love…with an idea
- Seek your vision
Stand Out
If I could bottle Kim Kardashian’s sparkle and shine, I would. Not because I agree with her choices, but because she’s one woman who isn’t afraid to stand out.
Being visible as an entrepreneur is essential. You can have an awesome message and terrific, life-changing products. If you’ve got issues with visibility, chances are you’re not connecting with your own vibrancy and personal power.
Tips for Standing Out
- Overcome your fears about being seen (visibility)
- Maximize your personal power
- Know your strengths
- Cultivate happiness
- Develop wealth consciousness
I was present at the Maricopa WLG conference and your presentation was very empowering. It is ironic that last year my group of 5 women made a presentation at the WLG conference on “Leadership from Women of Color” and each of us presented a life skill and mine was “branding.” A new concept for all and this year you reinforced this topic which I consider of utmost importance if a person is to advance their life at an level. Again, thank you so very much.
Thanks Anna! It was a pleasure to work with you powerful women, and I’m looking forward to what’s next:)
~Robyn
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